Market Research for Florists

Florist shops are an ever popular industry and before you invest time, money and energy into opening a flower shop, first, make sure there is a market for your flowers with the help of market research for florists. In other words, take time to think about who your customers will be, how much of what they will buy and when. As such, we want to provide you with a current industry overview, trends and challenges as well as provide some research resources for those interested in the florist shop business.

Here are the 8 Questions to Answer on Market Research For Florists

1. Answer these questions:

• How many consumers are there in your marketplace?
• What is their income?
• How old are they?
• What do they do for a living?
• Where do they live?
• Are they professionals, families, college students, seniors, etc?
• Are they likely to buy by phone, in person or over the Internet?
• How often do your target customers buy flowers?
• On what occasions?
• How much will they spend in each case?
• Are flowers a status symbol in your community?
• What roles do funerals and religious ceremonies and cemeteries play in your community?
• What role do flowers play in those ceremonies?
• What role do flowers play at the cemeteries?
• What industry is in your community and what role do flowers play in their business?
• Do they send flowers to their employees, clients, and partners? Do they use flowers in their offices?

Now that you have answered these questions, move on to the competition section.

2. Competition

In many cases, there will already be businesses that are selling flowers in your community. And regardless of local market conditions, there will be a certain segment of consumers who prefer to purchase flowers at an online retailer. Having researched the market and what segments of the market buy flowers for what reason, now Consider the following:

Who is your competition-in the floral market?

• Retail flower shops
• Garden Centers
• Super Markets
• Farmer’s Markets
• Farm Markets
• National Order Gatherers
• Big Box Retail
• Big Box Home Centers
• Studio Flower Shops

3. What portion of the market is the competition selling to?
4. Are they satisfying that market?
5. What advantage does the competition have? – Location, relationships with key customers, reputation, and volume
6. What advantages will you have?
7. Will you compete for the same segment of the market or will you target another segment?
8. What other products compete with flowers in your market? – Gifts, jewelry, candy, bakery items, crafts

Make sure the scope of your market research is sufficient and don’t rush any stage because both can limit your success. Researching your market need not be a costly exercise, because there are many sources of inexpensive or even free information. And there is also much you can do yourself.

Remember that once your business is up and running, continuing your research regularly will allow you to remain aware of your customers’ needs and stay one step ahead of the competition.

Top 10 Fresh Cut Flowers Varieties Exported to the World

Fresh Cut Flowers Available Direct From Farm

• Dyed or Tinted Flowers1010 products
  • Dyed or Tinted Roses33 products
  • Tinted Gypsophila77 products
• Fresh Cut Flowers552552 products
  • Carnation2626 products
    • Spray Carnation1212 products
    • Standard Carnation1414 products
  • Chrysanthemum2323 products
    • Deco Chrysanthemum (Disbud)77 products
    • Gerbera Daisies77 products
    • Spray Chrysanthemum (Pompoms)99 products
  • Fillers7373 products
    • Agapanthus22 products
    • Amaryllis22 products
    • Anigozanthos – Kangaroo Paw44 products
    • Delphiniums44 products
    • Eryngium33 products
    • Eustoma Lisianthus66 products
    • Fillers and Foliage2424 products
    • Gypsophila44 products
    • Hydrangea88 products
    • Hypericum44 products
    • Limonium66 products
    • Statice22 products
    • Stocks (Matthiola)44 products
  • Lilies3535 products
    • Alstroemeria88 products
    • Asiatic Lilies66 products
    • Calla Lily88 products
    • Florinca – Spray Alstroemeria77 products
    • Oriental Lilies66 products
  • Orchids1111 products
    • Cymbidium orchids77 products
    • Dendrobium Orchids44 products
  • Packed at Source Bouquets1818 products
    • Packed at source Long Single Rose Bouquet22 products
    • Packed at the Source Mixed Bouquets88 products
    • Packed at the Source Monofloral Bouquets77 products
    • Packed at the Source Wedding Bouquets11 product
  • Peonies & Tulips2121 products
    • Peonies1313 products
    • Tulips88 products
  • Perfumed Roses6969 products
    • David Austin1818 products
    • Garden Roses3838 products
    • Wabara Garden Roses (Japanesse Varieties)1313 products
  • Roses196196 products
    • Premium Roses8282 products
    • Rose Petals33 products
    • Supermarket Range Roses – Intermediate Roses6363 products
    • Sweetheart or Petite Roses66 products
    • T-Hybrid Roses4242 products
  • Spray Roses5454 products
    • Clustar Roses88 products
    • Premium Spray Roses2222 products
    • Regular Spray Roses1313 products
    • Supermarket Range Spray Roses55 products
    • Trendsetter66 products
  • Tropical Flowers2626 products
    • Anthuriums1111 products
    • Birds of paradise11 product
    • Gladiolus99 products
    • Ranunculus44 products
    • Sunflower (Helianthus)11 product