Toms launches fourth one for one product

Toms, best known for its footwear and its global one for one business
model, which gives back to communities in need, is introducing a new
product category, a bag collection to help address issues of maternal
health worldwide.

Like with the shoes and eyewear, for every Toms bag purchased, the
brand will help to provide a safe birth for a mother and baby in need in
areas including Bangladesh, Ethiopia, Haiti and India. This work will be
done by a network of Toms Giving Partners, including the United Nations
Population Fund, BRAC and ayzh who are involved in maternal and child
health programs. In addition, Toms has selected Every Mother Counts as its
maternal health advocacy partner.

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The funds will help provide training for skilled birth attendants,
along with a safe birth kit that includes vital materials like soap,
gloves, gauze, a cord clamp, surgical blade and a clean surface, to help a
woman safely give birth.

“After years in the field, I recognised a need for advancements in
maternal health,” said Toms founder, Blake Mycoskie. “So we developed a
program with our Giving Partners to identify two key ways Toms can aid in
safer birthing conditions.”

Toms launches bag collection in aid of maternal health

The Toms bag collection features three distinct lines including the
Artisan, a travel-inspired line of hand-crafted, hand-beaded and hand-sewn
bags, which draws on Toms’ employee’s experiences as world travellers, and
are lightweight, utilitarian, multi-functional in design.

While the Campus and Tech line is colourful and multi-textured, designed
to carry computers, iPads, and tablets, with the key silhouettes including
the tote, baby bags, bucket and the hobo crossbody, which will be available
in canvas, leather and global prints. The collection ranges in price from
28 to 298 dollars.

Mycoskie added: “Being able to give in this way – one that helps save
the lives of mothers and newborns – is incredibly special. The issue of
maternal health is very close to my heart, as I just became a father this
past December. I truly believe people around the world will be amazed at
what these bags can do.”

This marks the accessory brand’s fourth one for one model and follows on
from the success of its commitment to match every pair of shoes purchases
with a pair of new shoes given to a child in need. To date, Toms has given
over 35 million pairs of new shoes around the world.

In addition, its eyewear collection launched in 2011 has helped restore
sight for over 300,000 people worldwide, and its premium coffee launched
last year has already provided more than 67,000 weeks of safe water to
communities in need in seven countries.

Image: Toms