H&M and David Beckham launch the new wardrobe for men

Victoria Beckham has undoubtedly brought out something of a
fashionista, or stylist at the very least in her husband David
Beckham, who has announced the expansion of his partnership with Swedish
fast-fashion retailer H&M.

For the upcoming Spring 2015 collection, Beckham has been asked to select
his favourite men’s wear pieces from the Modern Essentials collection at
H&M, to create a curated wardrobe dubbed: ‘Modern Essentials selected by
David Beckham.’

The latest collaboration between the two parties comes after the David
Beckham Bodywear range, and aims to share Beckham’s sense of style with men
around the globe. H&M will also launch a new range of it’s David Beckham
Bodywear range for spring, simultaneously with the ‘Modern Essentials
selected by David Beckham’ both online and in store on March 5.

“I am thrilled to continue and extend my collaboration with H&M by
selecting my favourite pieces from this spring’s Modern Essentials
collection,” commented David Beckham. “Each piece is a new wardrobe classic
that will update every man’s spring wardrobe with great style.”

‘Modern Essentials selected by David Beckham’ focuses on key pieces, which
will be updated each season in fresh fabrics, colours and fits. Key pieces
for the curated line include a linen bomber jacket; a white chalk-washed
denim jacket; a car coat; a sharp linen blazer; a city-slick polo shirt and
the perfect poplin white shirt.

The campaign for the range was shot by film director Marc Foster, who is
known for his work in films such as Monster’s Ball, the Kite Runner and
Stranger than Fiction. “Marc Forster is one of my favourite directors – I
can’t wait to reveal the new campaign with H&M,” added Beckham.

“Most of us are familiar with David’s innate sense of style and design,
however it was his acute eye for cinematic storytelling that struck me
during the filming of this campaign,” explained Forster. “He doesn’t make
H&M clothing look good, he makes it look great.”

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