Graduate Fashion Week to sell at Selfridges

Selfridges has teamed up with Graduate Fashion Week to stage a graduate style Pop Up Shop in its London store. This is the first time GFW has collaborated with a major fashion retailer providing graduates the opportunity to sell their designs to a broader audience, without worrying about agents, intermediaries, or manufacturers. In fact, the full retail price of any garments sold, will be returned directly to the graduate by Selfridges.

The students which have been invited by Selfridges buying team to participate are Victoria Moore and Lilli Rose Wicks from Somerset College of Arts & Technology, Hannah Liddle from Winchester School of Art, Southampton University, Duncan Shaw from Nottingham Trent School of Art & Design, Orsolya Szabo from Northumbria University – BA Hons Fashion, Sarah Ormanroyd from Faculty of the Arts at Thames Valley University, Jessica Clark from Manchester Metropolitan University, Alexis Gane and Jasper Chadprajong (joint River Island Gold Award Winner) from Ravensbourne College of Design & Communication, Gemma Leakey from The Arts Institute at Bournemouth, and Kelly Shaw, University of East London (the Runner Up for the River Island Gold Award).

A total of 20 garments were selected by the buying team from Selfridges Contemporary, Casual and Spirit Department, at GFW’s first Gala Show last month.

River Island Gold Award Judge, Victoria Beckham has already snapped up three of the garments from Kelly Shaw’s Gala collection.

The Pop Up Shop will be located in Selfridges Contemporary and Spirit Department on the first floor of the Oxford Street store.
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