Badgley Mischka introduces bridge collection

US fashion house Badgely Mischka is set to introduce a more accessible bridge sportswear collection. The new collection, which consists of 25 pieces, will be unveiled next month, the day before their runway show. “We didn’t want this to be stripped-down office clothes,” Mark Badgely told WWD. “There will be soft feminine pieces and hard-edged tailored pieces. It doesn’t matter whether the woman is working, carpooling or meeting her friends at the country club for lunch. It’s for the modern customer of any age who has a strong sense for how to put herself together.”

Both designers gained experience with sportswear design. Badgely previously worked for Donna Karan and James Mischka worked for Willi Smith. The new Platinum Sportswear line is under license with Group JS International.

Badgley Mischka’s parent company, Iconic Brand Group, is enthusiastic about the move. Chairman and chief executive of Iconic, Neil Cole, said it “is the next step in making Badgley Mischka a lifestyle brand” and that the timing is right as it can capitalize on its advertising campaign featuring a major Hollywood celebrity. The duo has strong ties with Hollywood, having dressed many a beauty for red carpet events and recently featured the celebrated Olsen twins in its spring campaign.

The new collection will include jackets, pants, skirts, knits and denim and is geared towards a wide range of women, from baby boomers to couture clients, said Mischka. Wholesale prices will range between $200 (£105) and $500, with first year volume projections at $20 million. In the US, high end department stores like Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdales will carry the collection. In total 300 stores are expected to carry the line, which will compete with labels like M Missoni and Ralph Lauren Black Label. Meanwhile, the designers are hiring staff to run Platinum sportswear. “We’re aggressively going after it,” Badgley said.

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