PPV Buyrates For WWE Battleground, Hell In A Cell, Survivor Series & TLC
WWE released their Q4 2013 and Full Year financial results on Thursday morning. Here are the final pay-per-view buy rates:
- Battleground in October: 114,000
- Hell in a Cell in October: 228,000 (up from 199,000 in 2012)
- Survivor Series in November: 177,000 (down from 208,000 in 2012)
- TLC in December: 181,000 (up from 175,000 in 2012)
Without factoring in WWE Battleground (which was a new pay-per-view in 2013), WWE did 586,000 PPV buys in the 4th quarter, up from 582,000 in 2012.
The buy rate for Hell in a Cell was the show’s best since it debuted in 2009 – and the Daniel Bryan vs. Randy Orton main event outdrew the John Cena vs. Randy Orton WWE World Heavyweight Championship Unification match by a wide margin (26%).
Overall, you can see that pay-per-view is no longer a growth sector for WWE, which makes it an opportune time for WWE to transition those shows to the WWE Network.
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